Explore the visuals, campaigns, and collaborations that define our work
Discover how we help brands stand out through photo, video, and influencer-driven mediaIT’S ABOUT
THE WORK
Countdown is ON. Springtime in Franklin Square feels like a dream from above. The tulips hit in full bloom, painting the park in color, while the iconic water tower stands tall as a reminder of Syracuse history. And who could forget the fountain, beautifully restored and bringing new life back to the square. It is one of my favorite locations this time of year, full of energy, families, and kids enjoying every corner. We are so close to seeing it look like this! A must visit and experience in Syracuse.
This is not a current photo, but a moment captured from a springtime in the past.
#SyracuseNY #FranklinSquare #SpringInBloom #ExploreSyracuse #UpstateNY
I don’t think people realize how much there is to do in Central New York, and even just a short drive opens up a whole new list of places to explore. Day trips to spots like Ithaca, plus all the lakes, small towns, and hidden gems in between, make it feel like there’s always something new to discover. It never gets old, and that’s why I’m so obsessed with this little place I get to call home.
#CentralNewYork #ExploreLocal #DayTripVibes #HiddenGems #HomeSweetHome
It’s the FRIDAY FIVE! SWIPE ⬅️ to learn the FIVE THINGS that inspire Ted & Amy from 93Q, icons in the industry and such an integral part of what makes our community so special. Thank you to our friends at @CrouseHealth for helping bring this series to life every Friday!
Like so many in Central New York, I grew up listening to Ted & Amy…and I’ll never forget the time I actually won a contest with them to take a limo to my first day of sixth grade… with Amy. One of those surreal, only-in-Syracuse moments that says everything about how connected they are to this community.
Years later, they’re still bringing that same energy, joy, and connection to mornings across the region.
Thank you to Ted & Amy for being this week’s feature and to @crousehealth for bringing this series to CNY each Friday!
P.S. Tag someone you’d like to see in a future FRIDAY FIVE.
#FridayFiveSYR #SyracuseNY #CNY #93q #tedandamy
It happened AGAIN! The Onondaga Lake Parkway bridge has claimed another truck… again. 🫡
Less than two months after new “this will stop it” measures, the bridge is STILL undefeated, now up to 34 hits since 2022.
At this point, it’s not even a bridge… it’s a very committed bouncer.
#OnondagaLakeParkway #BridgeStrikesAgain #TruckVsBridge #LowBridgeProblems #SyracuseNY
If you can see this, the algorithm is your sign to visit Syracuse this year.
Come for the energy of Taste of Syracuse, stay for the sunsets at Green Lakes State Park, and wander through Franklin Square and Armory Square for food, art, and local vibes. There’s more here than you expect and it’s waiting for you!
#SyracuseNY #VisitSyracuse #UpstateNY #TravelNewYork #HiddenGems
Too soon to start dreaming about rooftop season?! @emerald.cocktailkitchen #syracuseny #rooftop #rooftopseason #tipphill #syracuse
Okay okay… I’ll admit it. I show a lot of love to Syracuse University…and it IS a beautiful campus…
BUT let’s not forget… there’s another school up on that hill that deserves just as much love… Le Moyne College 🐬
My alma mater…A place that shaped me, challenged me, and helped make me who I am today. A huge part of my story lives on that hill, and it always will.
#LeMoyneCollege #AlmaMaterLove #PHINSUP #GratefulHeart #CollegeMemories
For a short moment in time, something felt different on campus.
The Dome stood open.
No roof. No cover. Just sky.
It happened during the $118 million renovation, completed in September 2020, when Syracuse replaced the roof and added air conditioning. But there was a brief stretch when the Dome existed in a way almost no one could actually see with their own eyes.
You couldn’t just walk by and look in.
You needed a drone.
From above, it looked completely unreal. The massive structure opened up to the sky, sunlight pouring into a space that had always been sealed. The inside exposed for a moment, like the Dome was letting the world see something it never shows.
Most people never saw it like that.
Only those rare aerial glimpses captured it, frozen in photos and videos before it disappeared again.
Now the roof is back. The Dome is whole. Modern. Familiar.
But for that brief window in 2020, it was something else entirely.
A version of Syracuse you weren’t supposed to see.
#SyracuseUniversity #CarrierDome #CampusHistory #syracuseu #OnceInALifetime
Spring is right around the corner and I can’t help but get excited for days spent out on the greens at Burnet Park Golf Course here in Syracuse. There’s something special about a course with history, where every round feels connected to the past while soaking in the fresh start that spring brings. Warmer days, longer evenings, and the sound of a perfect drive echoing through the park can’t come soon enough.
#SyracuseNY #GolfSeason #SpringVibes #BurnetPark #HistoricCourses
It’s the FRIDAY FIVE! SWIPE ⬅️ to learn the FIVE THINGS that inspire Le Moyne College President Linda LeMura! As a graduate of Le Moyne College, I can’t help but be inspired by what Linda and her team continued to do on the Heights 🐬Special thanks to our friends at @CrouseHealth for helping bring this series to life.
Born and raised in Syracuse to Italian immigrant parents, Linda’s story is rooted in family, faith, and community. Here, in her own words, are the FIVE THINGS that inspire her.
1️⃣ “My beginning and end are my husband Larry Tanner and my daughter Emily, a publicist for the Metropolitan Opera. One of the happiest days of my life was Emily’s wedding in 2024, and her husband Andrew (and dog Teddy) are the perfect addition to our family.”
2️⃣ “My Catholic faith has always guided me. Some of my earliest memories as part of a first-generation Italian family on Syracuse’s northside are attending Mass at Our Lady of Pompei Church. My mother Mary (shown here), who passed away in 2025 at 97, loved the sense of family there.”
3️⃣ “The Jesuit community at Le Moyne is a source of inspiration and pride. I value the time I spend with this incredible mix of faculty and administrators, and our science building features a wall sculpture of famous Jesuit scientists from the past 500 years. We are blessed to have such world-class talent here on the Heights!”
4️⃣ “I view sports as an opportunity accessible for everyone. From Bishop Grimes to a Division I basketball scholarship at Niagara University, athletics opened doors and created opportunities that shaped my life.”
5️⃣ “I love gardening! Nothing gives me more satisfaction than working in my garden. I do it because there is value in the work. It shapes us and creates something more meaningful than anything we could simply buy.”
UPDATED 2025-2026 snow measurements are in…Who thinks these are the FINAL totals?! Who will win the Golden Snowball?! #upstateny #syracuse #centralnewyork #upstatenewyork #goldensnowball
Around here, we don’t say winter is over just because the sun shows up for a day. We know better. One minute it’s “oh wow, spring is coming,” and the next minute it’s a full-blown snowstorm like winter remembered it left the stove on.
Upstate New York really said, “You thought you were done with me?” and spun the block.
We’ll be out here in hoodies at 50 degrees one day, then digging our cars out the next like it’s January all over again. It’s not even surprising anymore. It’s just… Wednesday.
If you’re from around here, you know - spring isn’t real until at least the third fake one.
#UpstateNY #FalseSpring #WinterIsntDone #SnowstormSeason #NYWeather
SWIPE ➡️ Happiest St. Patrick’s Day from Syracuse. Today, we’re reminded that rainbows always find their way back, and that’s a little bit of magic worth holding onto. For a day like this, we’re all a little Irish.
#StPatricksDay #SyracuseNY #TipperaryHill #UpstateNY #LuckyVibes
Do you remember what Wegmans was like in the 90s?
From the amazing Chase Pitkin collaboration to the Shoppers Club cards you actually carried in your wallet, it felt like every trip to Wegmans was an event. Scooping bulk foods straight out of barrels, wandering the aisles a little longer than you needed to, and grabbing a movie rental on a Friday night before heading home.
There was something about it that just felt different. Simple, familiar, and a little bit magical.
Part of us all wishes it was the 1990s again, even if just for one more trip to Wegmans.
#WegmansMemories #90sNostalgia #RochesterNY #GroceryStoreMemories #SimplerTimes
Do you remember what Wegmans was like in the 90s?
From the amazing Chase Pitkin collaboration to the Shoppers Club cards you actually carried in your wallet, it felt like every trip to Wegmans was an event. Scooping bulk foods straight out of barrels, wandering the aisles a little longer than you needed to, and grabbing a movie rental on a Friday night before heading home.
There was something about it that just felt different. Simple, familiar, and a little bit magical.
Part of us all wishes it was the 1990s again, even if just for one more trip to Wegmans.
#WegmansMemories #90sNostalgia #syracuseny #upstateny #wegmans
SWIPE ➡️ In celebration of 315 Day, we’re STOKED to launch Sky Over Syracuse, a print collaboration between Aiden Media and @callaghancollective celebrating the city we LOVE. The collection is available NOW! Shop through the link in my bio!
I’ve spent years capturing Central New York from above, and the Callaghan Collective has transformed those images into stunning digital watercolor paintings, blending the detail of photography with the warmth and softness of watercolor.
The Collection
• 7 exclusive Syracuse designs featuring beloved landmarks and neighborhoods
• Digital watercolor artwork printed as 11x14 fine art prints
• Printed on textured premium cold press paper
• Limited edition prints to 25
A perfect gift for anyone who loves Syracuse and a beautiful piece for your home or office.
Shop the collection through the link in bio!
#315Day #SyracuseNY #SyracuseArt #happy315day #CentralNewYork