Explore the visuals, campaigns, and collaborations that define our work
Discover how we help brands stand out through photo, video, and influencer-driven mediaIT’S ABOUT
THE WORK
Downtown Syracuse has a way of catching you off guard. One moment it is a bright beautiful day in Clinton Square. The next it is a glowing winter night wrapped around the Christmas tree that brings this whole place to life.
There is something about that tree. Something bigger than decorations and lights. It is a symbol that means something different to every one of us, yet somehow brings us all together. No matter your background or your affiliation, it reminds us of joy, community, and the season that never sticks around as long as we wish it would.
This is your reminder to soak it in. Get outside. Look up. Notice the little things that make this city so beautiful. Syracuse shines in its own way, and moments like this make you feel it.
#Syracuse #ClintonSquare #SyracuseNY #UpstateNY #CNY #VisitSyracuse #SyracuseChristmas #ChristmasTree #HolidaySeason #WinterInSyracuse #DowntownSyracuse #SyracusePride #AidenMedia #DronePhotography #OurCityOurStory
There’s nothing quite like the moment the Clinton Square Christmas tree flickers to life.
Downtown glows a little warmer, the crowds lean in a little closer, and for a few seconds the whole city feels wrapped in the same shared breath of wonder.
The tree lighting has always been one of my favorite Syracuse traditions. It’s the signal that the season of warmth, nostalgia, and togetherness has officially begun. The lights, the rink, the cold air, the excitement… it all feels like home this time of year.
There’s just something special about Christmas in Syracuse. This moment captures it every time.
(And yes, this footage is from a previous year, but the feeling never changes.)
#Syracuse #SyracuseNY #DowntownSyracuse #ClintonSquare #ClintonSquareChristmasTree #ChristmasInSyracuse #SyracuseHolidays #UpstateNY #UpstateNewYork #ILoveNY #CNYLife #CNYLiving #SyracuseWinter #HolidaySeason #MerryAndBright #ChristmasMagic #SyracuseEvents #WinterVibes #NYCreators
The snow is coming down and the city is buzzing. Black Friday feels different in Syracuse when Clinton Square is at the heart of it. Tonight the tree will glow again and the final preparations are already underway in the middle of the storm.
I snapped this photo a few years ago when city workers were brushing the fresh snow off the branches making sure everything looked perfect. It’s a reminder that the magic of the season doesn’t just happen. People show up. They work in the cold. They make it special for all of us.
The lights will flip on tonight and for a moment the whole city will feel like one big neighborhood. The magic of the season is here.
#Syracuse #ClintonSquare #SyracuseHistory #SyracuseEvents #UpstateNY #CentralNewYork #SyracuseWinter #TreeLighting #CityLife #VisitSyracuse #CNYLife #HolidaySeason #BlackFriday #WinterMagic #dronephotography
There’s something truly peaceful about a Syracuse sunrise. The soft light stretching over downtown…the Salt City Market coming into view…the courthouse glowing as the sun breaks through the skyline. It’s a quiet reminder of how beautiful this city is and how grateful I am to share it with all of you.
Thanksgiving is a day that invites reflection connection and appreciation. And I’m incredibly thankful for this community for your support for your encouragement and for being part of this journey as this account continues to grow. Sharing Syracuse from above has become one of my favorite ways to highlight the place we call home and it means so much that you’re here for it.
Wishing you a day filled with warmth great food the people you love and a moment of calm to take in something beautiful. Happy Thanksgiving Syracuse. Thank you for being here.
#Syracuse #SaltCity #SyracuseNY #UpstateNY #CentralNewYork #DronePhotography #CNYLife #SyracuseCommunity #Grateful #Thankful #Thanksgiving #SunriseMagic #AidenMedia
Tonight is the night. The busiest night of the year. The night when old friends fly home, classmates roll back into town, and Downtown Syracuse feels like one big reunion you didn’t even know you needed.
There’s something about the night before Thanksgiving that carries its own vibe. You show up and suddenly you’re young again, laughing with the same people who helped shape your story. Every corner downtown feels familiar. Every laugh feels louder. Every hug lands a little deeper because these are the people who knew you then and still welcome you now.
And sure, we’re all here to catch up over a drink… but the real magic is getting to reconnect not just with each other, but with the place so many of us still call home. Syracuse has this way of drawing you back in, reminding you where you came from and who you’ve become.
So tonight, make memories. Reminisce. Celebrate being home.
And please…be safe, find a ride, look out for each other, and have a very happy Thanksgiving.
#Syracuse #DowntownSyracuse #ThanksgivingEve #HomeForTheHolidays #SyracuseNightlife #SaltCity #CNYLove #SyracuseVibes #AidenMedia #dronevídeo
Picture this. It is ONE day before Thanksgiving in Upstate New York. The weather app whispers winter storm watch and suddenly every single one of us loses all sense of logic. We could have a fridge full of food. We could have stocked up yesterday. We could have stocked up last week. But no. The second that little blue snowflake icon pops up we look to the sky and say one thing. Welp it is time for Wegmans.
Cut to me twenty minutes later in a parking lot that looks like the State Fair. People are speed walking with carts like they are in an Olympic event. Someone just grabbed the last rotisserie chicken like it was a bouquet at a wedding. A toddler in a snowsuit is holding a baguette like a sword. A woman ahead of me has three gallons of milk even though she definitely lives alone. No one knows why she needs them. She does not know why she needs them. It is simply what we do.
I walk in telling myself I only need one thing. I walk out with enough supplies to feed a small village and two kinds of cranberry sauce for reasons unknown. The storm might only bring two inches of snow but I am apparently preparing for a three week expedition across Antarctica.
There is absolutely no explanation for it. None. But if we are being honest you and I both know that when the storm watch hits we are all going to end up at Wegmans. It is tradition. It is instinct. It is science at this point.
See you in aisle five.
#Syracuse #UpstateNY #CentralNewYork #Wegmans #WinterStormWatch #ThanksgivingPrep #CNYLife #UpstateLiving #SnowSeason #OnlyInUpstateNY
Picture this. It is two days before Thanksgiving in Upstate New York. The weather app whispers winter storm watch and suddenly every single one of us loses all sense of logic. We could have a fridge full of food. We could have stocked up yesterday. We could have stocked up last week. But no. The second that little blue snowflake icon pops up we look to the sky and say one thing. Welp it is time for Wegmans.
Cut to me twenty minutes later in a parking lot that looks like the State Fair. People are speed walking with carts like they are in an Olympic event. Someone just grabbed the last rotisserie chicken like it was a bouquet at a wedding. A toddler in a snowsuit is holding a baguette like a sword. A woman ahead of me has three gallons of milk even though she definitely lives alone. No one knows why she needs them. She does not know why she needs them. It is simply what we do.
I walk in telling myself I only need one thing. I walk out with enough supplies to feed a small village and two kinds of cranberry sauce for reasons unknown. The storm might only bring two inches of snow but I am apparently preparing for a three week expedition across Antarctica.
There is absolutely no explanation for it. None. But if we are being honest you and I both know that when the storm watch hits we are all going to end up at Wegmans. It is tradition. It is instinct. It is science at this point.
See you in aisle five.
#Syracuse #UpstateNY #CentralNewYork #Wegmans #WinterStormWatch #ThanksgivingPrep #CNYLife #UpstateLiving #SnowSeason #OnlyInUpstateNY
A winter watch is in place for Syracuse and the surrounding communities through the Thanksgiving holiday and somehow the timing feels perfect. The first real snow of the season has a way of transforming the city softening every edge and slowing the rush we all live in.
Places like the Dome shine even brighter in weather like this. Its rooftop lights cut through the snowfall and turn the night into something almost cinematic. It is the kind of scene that reminds you why this week matters so much.
Families are coming home. Friends are reconnecting. And the snow becomes a gentle reminder to pause and be grateful for the people and places that anchor us.
Syracuse feels especially magical right now and I am grateful to share that magic with you.
#Syracuse #SyracuseNY #UpstateNY #CNY #VisitSyracuse #SyracuseUniversity #TheDome #WinterInNY #Snowfall #HolidayTravel #Thankful #CentralNewYork #AidenMedia
Syracuse is changing in real time. Over the past few weeks I’ve had the chance to document the early progress at the East Adams site and seeing this transformation from above has been powerful.
Seventy five public housing townhomes have been cleared to make way for nearly 300 units of mixed income housing along with a new park and a health and wellness community center.
The East Adams Transformation is officially underway and this is only the beginning!
It has been an honor to capture these first milestones with my drone and to meet the partners working to build something meaningful for this community. Grateful to play a small role in sharing this story as a new chapter starts to rise.
#SyracuseNY #EastAdams #UrbanRevitalization #CNY #dronevideo #SyracuseDrone #DronePhotography #AidenMedia #CityOfSyracuse #CommunityDevelopment #ProgressInMotion
This one is tongue in cheek, but let’s be real. Seven straight losses and the team is out there killing him with this. You can almost feel the man trying to survive the season.
Syracuse is getting worked on the road and the frustration is boiling over everywhere. Fans. Players. Coaches. Everyone is wondering how we even got here after all the preseason hype.
So who is really to blame for this skid? Is it the roster. The staff. The system. Or is this just growing pains in year two for Fran Brown?
#SyracuseFootball #FranBrown #CuseNation #OrangeNation #GoCuse #ACC #CollegeFootball #SyracuseNY
There is something about seeing Syracuse from the north that never gets old. From up here the whole city stretches out in front of you. The streets. The skyline. The quiet bowl of the valley holding it all together. And beyond it the hills that rise and fall like waves around the place we call home.
Most people never get this view. I feel lucky every time my drone lifts into the sky and shows me the version of Syracuse that only the birds usually see. A city tucked between ridgelines. A landscape shaped by time and terrain. A perspective that reminds me why I love capturing this place again and again.
#SyracuseNY #CNY #UpstateNY #SyracuseDrone #DronePhotography #VisitSyracuse #CentralNewYork #Cuse #ILoveNY #SyracuseSkyline #CNYViews #DroneLife #AidenMedia
Survived the pre-Thanksgiving grocery showdown with the wife… but wow, these prices are wild.
This year’s full Thanksgiving spread…a 20-pound turkey plus classic sides…is ringing in at $158.74, up 18% from last year’s $134.87.
And the real jaw-dropper? Yams are up 188%…now $1.99/lb compared to $0.69 last year.
Inflation + tariffs = farmers paying more… and now so are we.
Ironically, the turkey stayed steady: a 20-lb frozen bird is still $67.80.
Everything else? Not so kind to the wallet.
Drop your grocery-store battle stories below…we’re all navigating this Thanksgiving sticker shock together.
#wegmans #syracuse #syracuseny #groceryshopping #inflation #centralnewyork #upstateny #funny #hilarious #thanksgiving #upstatevibes #newyork #gobblegobble #thanksgivingprep #wegmansfans #meme #ilovewegmans #humor #expensive
There are these moments in Syracuse that we lived through without ever knowing they were the last time. Story time for a second.
We sat inside the Dome and watched legends like Jim Boeheim and John Thompson square off one more time and we had no idea it was the final chapter in a rivalry that shaped this city.
We stood downtown in the cold breathing in the piney smell of a real Christmas tree rising over Clinton Square never realizing it was the last time we would feel that excitement.
We wandered the streets catching the warm sugary scent of caramel corn drifting through downtown and we had no clue that simple joy was quietly making its final appearance.
It is wild how the last times never introduce themselves. They just happen in ordinary moments while we are busy living. And then one day they are memories. Moments that meant more than we ever understood at the time. Moments that make Syracuse feel like home in a way only this place can.
Cherish the little things. They are never little. And sometimes they are the last without us even knowing.
#Syracuse #SyracuseNY #UpstateNY #CNY #SyracuseLife #SyracuseHistory #DomeMagic #Storytime #Nostalgia #IHeartSyracuse #VisitSyracuse #SyracuseForever #OnlyInCNY
Every year around this time I feel that familiar spark in the air, the one that tells me the holiday season is finally arriving. In just a little while the holiday tree will start coming together in downtown Syracuse, rising proudly in historic Clinton Square! I swear I can already picture the glow it brings, the way it transforms the heart of the city into something almost magical.
There is nothing quite like watching the lights go up and seeing everyone gather with cold hands, warm smiles, and wide eyes.
It is my favorite moment of the year, the one that truly sets downtown off right. I cannot wait to share the spirit of the season with all of you over the next few weeks as the square comes alive again.
#Syracuse #DowntownSyracuse #ClintonSquare #HolidaySeason #SyracuseHolidays #TreeLighting #UpstateNY #CNY #HolidayMagic #FestiveSeason
BREAKING Syracuse football somehow records a loss during the bye week. Experts confirm this is mathematically impossible yet emotionally accurate.
Fans respond by nodding quietly as if this checks out.
Sources say the team is now preparing for next season where expectations include scoring points and maybe even joy.
#SyracuseFootball #CuseFootball #GoOrange #OrangeNation #accfootball #espncollegegameday #accnetwork #jmawirelessdome #syracuseu #syracuseuniversity
This is Syracuse.
It’s the glow of downtown in the golden hour when the city feels alive in a way only we understand. It’s the hustle and bustle of Armory Square where conversations spill out of cafés and the heartbeat of the city echoes between brick and steel.
It’s our neighborhoods, each with their own soul. From quiet tree-lined streets to the corners filled with laughter, murals, history, and community.
It’s the water tower standing tall like a guardian of our story. It’s the four seasons that shape us. Snow that humbles us. Springs that revive us. Summers that remind us how beautiful this place truly is. Falls that take your breath away every single year.
This is Syracuse.
Perfectly imperfect. Proud. Resilient. Beautiful. Ours.
#Syracuse #SyracuseNY #SyracuseLife #UpstateNY #VisitSyracuse #CentralNewYork #CNYPride #SyracuseLocal #ILoveNY #DronePhotography #AidenMedia #ExploreCNY #CuseNation #SyracuseCommunity