Explore the visuals, campaigns, and collaborations that define our work
Discover how we help brands stand out through photo, video, and influencer-driven mediaIT’S ABOUT
THE WORK
SWIPE for @nysfair after dark 🌖 it was 2:47AM and I had just finished my project for the Fair Team. Just as I was packing up my drone, I looked around…it was the quietest I had ever heard the Fair. Perfectly still. Peaceful, really. I knew I had to capture it in that moment. Not before, of course, the wonderful New York State Trooper team stopped me to make sure I had permission to be there (I did)… Always impressed by their professionalism and service. Love our New York State Fair and that it’s right here in Syracuse. We are so lucky! #nysfair #iloveny #newyorkstatefair #afterdark #photography
It’s the FRIDAY FIVE! This week, we’re featuring Dr. Viren Kaul, or as most people know him, VK, Chief of Medicine at Crouse Health!
As Chief of Medicine, VK plays an important role in caring for our community and helping lead the physicians and medical teams who do the same every single day.
One of the things I’ve also admired about VK is his ability to connect with people well beyond the walls of the hospital. Through @drvirenkaul, he’s built his own online community and following, using his platform to share knowledge, perspective, and a little bit of life along the way. In a world where medicine can sometimes feel complicated or intimidating, there’s something pretty powerful about a physician who makes an effort to connect with people where they are.
And while putting together this week’s FRIDAY FIVE, I enjoyed getting to know even more about the person beyond the title. VK has a genuine love for Central New York, the people who call it home, and the community he and his family have made their own.
He lives in LaFayette and, despite a career that comes with some pretty significant responsibilities, you quickly get the sense that VK really appreciates the people, places, and simple things that make life here special.
That’s one of my favorite things about the FRIDAY FIVE.
Getting beyond what someone does and learning a little more about who they are and what inspires them.
This week, meet VK.
@drvirenkaul
#fridayfive #syracuse #centralnewyork #cny #community
Erie Boulevard used to be UNDERWATER.
The Erie Canal once flowed straight through downtown Syracuse before that section was filled in during the 1920s.
But here’s the part worth remembering: the Erie Canal isn’t just our history. It’s still here.
More than 200 years later, you can still walk it, bike it, paddle it, cruise it and explore the communities that grew up along it...all across Central New York and beyond.
Start at the @eriecanalmuseum in downtown Syracuse to discover the story. Then get out and experience the canal for yourself. Use @eriecanalway’s website, eriecanalway.org, for trip planning resources.
200 years of history. One incredible waterway. Still ours to explore.
#ErieCanal #ErieCanalway #SyracuseNY #CentralNewYork #UpstateNY
Growing up, a trip to Beak & Skiff was one of the BEST parts of fall. The wagon ride into the orchard. The honey bees in the General Store. As a kid, those were the HIGHS.
And now, there’s something NEW for the next generation to get excited about.
The Apple Grove Adventure Park… it’s a kids dream. And opens THIS SATURDAY! With more than 20 attractions… inflatable jump pads, ziplines, a super slide, trike track and so much more…a whole new kind of family tradition is waiting at Beak & Skiff. And I have a feeling kids are going to remember this one, too.
#BeakAndSkiff #AppleGrove #CNY #Syracuse #upstateny UpstateNY
Trust the process 🌽 🧈 just in time for the @nysfair #upstateny #syracuseny #syracuse #centralnewyork #nysfair
Hard to believe that in July 2025, this was just steel.
Now, we’re watching the Crouse Health Harborview Aquarium come to life and getting closer to opening day.
It’s a surreal feeling, especially knowing what this will mean for so many families across our region.
Syracuse is about to have something pretty special.
#syracuse #crousehealth #harborviewaquarium #upstateny #syracuseny
The legend of 13 Curves…the spookiest drive in Upstate New York?! ☠️ 👰♀️ #13curves #upstateny #hauntednewyork #syracuse #spookydrive
There are moments we lived through in Syracuse without ever realizing they were the last time.
The last visit. The last meal. The last drive past a familiar place.
No warning. No goodbye.
Just an ordinary moment that became a memory.
#Syracuse #SyracuseNY #CNY #CentralNewYork #SyracuseHistory
Who knew we’re actually kinda…chic?! 🤷♂️ #kindachic #kindofchic #syracuse #syracuseny #upstateny
If it were up to YOU…what would you do?! #upstateny #syracuseny #columbuscircle #columbusstatue #syracuse
The bike trails around Onondaga Lake are a magical place at sunset #upstateny #syracuseny #syracuse #onondagalake #sunset
It’s the FRIDAY FIVE! This week, we’re featuring entrepreneur, community-builder, and founder of @cnywomensnetwork, Alex Canavan. Special thanks to our friends at @CrouseHealth for helping bring inspiring stories like Alex’s to life each and every week in the FRIDAY FIVE!
In just a few short years, Alex has built something pretty special here in Central New York. What started with a vision to better connect, promote, and empower women has grown into a community that is creating real relationships and opportunities across our region.
Through the CNY Women’s Network, Alex has brought together professionals, entrepreneurs, small businesses, and brands in a way that feels distinctly modern and collaborative. The Collective by CNYWN has grown to more than 110 members, while the organization has partnered with more than 75 companies and brands across Upstate New York.
She’s also the voice behind @alexcanavanpodcast, where she’s now shared more than 140 conversations with founders, executives, and community-builders, digging into the people and stories behind businesses and organizations making an impact.
As I got to know more about Alex while putting together this week’s FRIDAY FIVE, what stood out to me is how much of her work comes back to one simple idea: connection. Bringing the right people together. Creating opportunities for others. And building a stronger community in the process.
Alex represents a new generation of leadership in Central New York, and I’m excited to share a little more about the person behind everything she’s building.
#fridayfive #syracuse #centralnewyork #cny #community
7 months of winter and a flash of summer…how can this be?!🌇 😭 #upstateny #sunset #syracuse #daylight #sunsets
It happened AGAIN! But the Onondaga Lake Parkway Bridge remains undefeated 🏆 how do you really hit that bridge with all those warning signs? #upstateny #onondagalakeparkway #syracuse #syracuseny #nysdot
Wegmans saw 80° and said… PUMPKINS #upstateny #Wegmans #syracuseny #wegmanslife #summerisalmostover
Is this the best kept secret of Syracuse parks?! #upstateny #syracuseny #syracuse #waterfalls #centralnewyork
